Want to craft perfect social media graphics? First let’s understand why social media graphics are important.
Imagine your social media page as a cake base. The theme of your page is the filling inside the cake. Now the graphics? They are the frosting, sprinklers and colors of the cake which brings the life into the cake. Graphics make your content pop, engage your audience and transform a plain page into something visually stunning. Without graphics your social media can look dull and uninviting. As of 2025, creating graphics is not just about designs or elements but about creating engaging visuals that align with algorithms and trends.
Graphics are one of the most powerful tools. They are the secret sauce to your social media success. In this fast paced world, the users consume content rapidly, so the goal is to create engaging visuals that grab attention instantly. Be it a branded post, a call to action graphic or a funny meme, a design can totally impact your reach.
Table of Contents
Social media graphics trends in 2025
With the shifting user preferences and rise in tech tools for designing, the social media graphics are evolving with new and exciting trends, let’s take a look at a few viral design ideas:
AR and VR enhanced graphics
Augmented reality and Virtual reality is no longer just a part of tech world as they are now a must have for creating engaging visuals and social media experience. There are so many platforms using these advanced features like AR filters and VR events.
For example, Beauty and Skincare brands like Mamaearth has Snapchat and Instagram filters where you can try their lipstick shades and order directly through the link provided. These advanced technology allows your audience to interact with your content and products in a completely new and engaging way.
3d graphics and Motion design
3d graphics help consumers to understand the product better. They bring depth and a real like feel to otherwise flat designs. I mean imagine seeing a product in 360 degrees, just like how you can see it in reality. Whether it’s an animated logo or a product demo, motion graphics make your content visually interesting and easier to understand.
Ray-Ban uses 3d images of their products and in fact they even have an VR filter option where you can try on the glasses.
User-Generated Content (UGC) graphics
Don’t you also upload stories featuring your customers wearing or using your product? Well, don’t! Because now you can elevate it. Instead of simply reposting a customer’s photo, you can use sleek templates, branded overlays and viral design ideas to blend UGC into your visual identity. This helps in building a loyal community and adding authenticity which makes your brand feel more genuine and relatable. It’s all about turning the content generated by your customers into a marketing story. And you know which brand did that so well? Zomato!
Zomato’s YouTube ads were panned by consumers due to their high frequency. However, Zomato turned the criticism on its head by converting it into an engaging contest by asking users to send in their own Zomato ads instead! This smart move went viral and helped the brand create a lot of UGC (user-generated content).
Customisable templates
Templates aren’t just for beginners. Dynamic, customisable templates are trending. These templates gives you the freedom to change the colors, fonts, elements and even animations of your own. Instead of starting from scratch or relying on generic design, you can customise each template to your brands voice.
Designing tools like Canva has amazing pre-made templates which can be customised with ease.
Platform Specific graphics
- Instagram has 2 major size formats, Square posts (1080 x 1080) are classic but Vertical formats (1080 x 1350) looks even better on smartphones.
- Keep your feed consistent with similar color palettes, filters and fonts. So that it looks appealing and inviting and your audience can recognise you in the crowd.
- Instagram has a lot to offer. From stories, carousels, reels to live. Use stories for sharing fun polls, countdowns or small updates, Use reels to share high quality short form videos, Carousel to share multiple pictures or information in one post and Live to connect with viewers online. Do you remember the saying, “An apple a day keep the doctor away”? Well in this digital world, it’s more like, “A story a day keeps your followers engaged”.
LinkedIn is a more professional space, so your graphics should reflect that. But that doesn’t mean they can’t be eye-catching.
LinkedIn is a platform where industry leaders meet and people share valuable insights so it’s important that the content you share stands out but also maintains professionalism and do you know how you can do that? Using infographics! People loves infographics that break down complex info like data, reports and insights into bite sized engaging visuals.
Facebook is a great platform if you use right graphics to shine. Image size matters here… 1200 x 630px is usually great for images. Unlike Instagram and YouTube, Facebook is ideal for sharing long form content like blogs, articles and videos. Visually appealing thumbnails and bold typography can encourage user to click on your content.
Tools for designing social media graphics
Canva
Canva is a go to for so many. With its easy drag and drop interface, user-friendly features you can create graphics that looks professional. Plus it has a ton of templates (as mentioned earlier), fonts and images to choose from. It has a lot of tools and features to make your life easy, a few of which are:
Brand Kit – Where you can save your brand colors and fonts for easy access.
Content planner – Which helps you schedule your posts.
Magic resize – Automatically adjust your designs to fit various platforms.
Adobe express
Adobe express is a platform where you can level up your design game. It’s perfect for creating high quality visuals with its advanced features. It has multiple tools like Adobe Photoshop, illustrator and even AI softwares like Adobe firefly which helps you create trending designs with ease. Additionally, the Remove Background tool simplifies image editing, while the Collaboration feature allows teams to work together seamlessly on projects
Crello
Crello is so much similar to Canva. It has a lot of customisable templates and animations to offer. Remember we discussed about social media graphics and how motion graphics are trending? Well, Crello is the perfect tool to add movement and interactive elements in your posts. In addition to its rich library of design assets, it also provides tools for creating animated social media posts, ads and banners that catch the eye.
Layout from Instagram
This free Instagram app helps you in creating collages with ease. It offers variety of layout combinations for up to 9images. You can also customise later by adding text, filters or music before sharing on your Instagram.
App for Type
Typography is something that can make or break your design. App for Type has multiple fonts to choose from to overlay on your photos or social media graphics. But do you know what’s more interesting? You can also upload your own handwriting and create a custom font which is one of the biggest typography trend in 2025.
Here is a link of best tools for social media graphics.
Conclusion
In 2025, social media graphics are more than just aesthetics, they are an essential tool if you are looking to stand out and boost your social media presence. As trends evolve, incorporating advanced features like Augmented reality, Virtual reality, 3D graphics and Customizable templates will help you stay ahead of the curve. By understanding platform specific graphics and utilizing powerful design tools like Canva, Adobe Express, Crello and App for Type, you can elevate your social media branding game.