Aren’t you tired of boring, text-booky white web pages? Colour plays a huge role in web designing because it makes or breaks a user’s experience. Right colours can grab attention, evoke emotions and create a memorable brand identity. They help guide users through the site, highlight important information or topics and even influence their decisions. A well thought out colour scheme can transform a dull and boring website into engaging and visually appealing website.
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So let’s dive into top 5 colour combinations for web designing
Red and grey:
Red and grey are impactful colour combinations for website designing. When used together they create a modern and professional look.
Colours evoke emotions. The colour red expresses energy, passion, urgency and excitement, which is why most of the energy drink companies uses the colour red for packaging. The colour grey on the other hand evokes a sense of sophistication and calmness.
Red usually draws attention so it can be used to draw the attention of the audience towards the important areas like call to action button, titles or important links. To balance this the colour grey helps in adding neutral and calming feel without disturbing the overall layout of the web page. Website of design spectrum is a great example of how red and grey can be used to create a professional and attractive look.
Pastels and nudes:
Yes, pastels are not just in trend for your wedding lehenga but also makes a significant impact in web designing. Pastels and nudes can create a soothing and sophisticated look perfect for minimalist and modern aesthetic.
Pastel colour palette can be used by various businesses such as fashion brand to targets younger and feminine audience, beauty and skincare brand to evoke a sense of purity and elegance and even personal websites looking to create a friendly and approachable vibe. Pastels colours that complement each other:
White and beige
Dusty rose and sage green
Pastel blue with white or mint green.
Lavender and light grey
Blue and white:
A worldwide survey reveals that the colour blue is the most popular and favoured colour. The colour blue represents both sky and sea and hence expresses freedom, reliability and security. This makes it a favourite choice for corporate, tech and financial institutions. Whereas the colour white evokes a sense of purity, simplicity and loyalty. Together they create a clean and professional look.
Companies like Hindustan unilever and Samsung uses this colour combination to establish a sense of trust and reliability in individuals.
Both blue and white are very versatile colours and can be easily paired with other colours for accent, making it very flexible to work with them.
Yellow and black:
Did you know that yellow is the colour human eyes notice first? This is due to its high visibility and brightness which makes it most attention grabbing colour. The colour yellow expresses optimism, happiness and creativity. Great example of this is Indian lifestyle clothing brand Bewakoof and the dairy brand Akshayakalpa.
Black symbolizes power, authority and timelessness. When paired with black, yellow is more highlighted and visible making it easy to grab attention of the audience. That’s why caution signs often uses black and yellow to convey power and alertness.
This colour combination provides excellent colour contrast making it is versatile for various industries be it food and beverage or technology., and so we have our own Dikshithakatariya website designed in this combination.
Green and neutrals:
What comes in your mind when your hear green? Vegetables? Nature? Trees?
Green expresses nature, freshness, sustainability and growth. Food and beverage brands like Tropicana, Chai kings and Chayoos uses green to signify the freshness of their products. Seeing a green packaging makes people feel it’s fresh and healthy. Two amazing examples are Bamboo India: a Pune-based start-up that creates bamboo products to replace plastic and Organic India, a brand of herbal and ayurvedic products. They use green and white to align with their brand which promotes sustainability and eco-friendliness.
Neutrals like off-white, beige and grey provides an excellent backdrop or contrast for green to stand out. Together they create great colour combination if used mindfully.
Purple and gold:
This deadly combination speaks luxury, royalty and wealth. Where purple expresses royalty, creativity and mystery; gold signifies prestige, success, warmth and elegance. When used thoughtfully this combo gives a luxury and premium experience.
You know which brands uses this colour combo? Cadbury!! The brand offers premium products like gift boxes and expensive chocolate bars. This duo, when applied thoughtfully, can give your website a distinctive, memorable look that resonates with users seeking a premium experience.
High end product brands such as luxury watches, premium chocolates and even event planners especially for luxury events and weddings can use this colour combination for their websites.
Why choosing the right colour is important?
Choosing the right colour combinations for your web design is important to create an engaging user experience. Understanding the colour psychology and emotional impact of colours will help you in your web design to cater your audience, improving both usability and brand perception. Each of the combinations mentioned above serves a different purpose, from promoting trust with blue and white to making a bold statement with black and yellow.
Remember that the colour combination you choose should reflect your brand’s identity while enhancing user interaction. By considering factors like colour theory, contrast design, and colour psychology, you can create a modern, visually appealing website that resonates with your target audience.
Tips to choose the right colours for you website:
- Contrast: Ensure that there is enough contrast between the text and the background colour you use. Contrast improves readability and help users navigate through your site. Like you can use the bright and bold colour to highlight important things in your site and use the neutral and calm colour in the background.
- Colour psychology: Different colour evokes different emotions. Just like we saw above… blue evokes reliability whereas white simplicity and elegance. Choose colours that align with your brand and the message that you want to convey.
- Consistency: Be consistent with the colours you use. This helps your audience recognise you and feel a connection with your brand.
- Accessibility: You can even choose the colours of your site considering colour blind users and ensure their accessibility. There are about 350 million people with colour blindness worldwide. You can use tools to help you with the colours that are accessible to them.
Conclusion:
In conclusion, selecting the right colours for web design is crucial as it significantly impacts your brands perception. You can even use your brand colours in your website to be consistent and make it easy for your customers to recognise you. By thoughtfully integrating right colours you can enhance user’s engagement and a memorable presence online.